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Dominique Ansel at work

The inventor of the Cronut

Dominique Ansel

Dominique Ansel invented the Cronut in his SoHo bakery in 2013 and turned a pastry into a queue that has never ended: the pastry chef as inventor, with the trademark to prove it.

Currently
Dominique Ansel Bakery, New York
InventionLaminationTrademarksQueue culture

Ansel trained at Fauchon in Paris and led the pastry of Daniel Boulud’s restaurant in New York before opening his bakery on Spring Street in 2011. The Cronut, a laminated croissant dough fried like a doughnut, filled with cream and rolled in sugar, appeared in May 2013, was trademarked within weeks and has been made in one flavour a month ever since, with a pre-order that opens two weeks ahead. The DKA, his kouign-amann, the cookie shot and the frozen s’more followed.

He was named the world’s best pastry chef in 2017, opened bakeries in Tokyo, London and Hong Kong (some since closed), and keeps the SoHo original as the mother ship, with a workshop in Flatiron.

Ansel is the American chapter of the story: the pastry chef as inventor and brand, with a queue as the proof.

The path

  1. 2011

    Opens Dominique Ansel Bakery in SoHo

  2. 2013

    Invents the Cronut

  3. 2017

    World’s best pastry chef

  4. 2019

    Dang Wen Li opens in Hong Kong