Paris · Rue Royale, 8e
Ladurée, rue Royale
Where the macaron became a currency
Ladurée on the rue Royale, founded in 1862 and painted with cherubs, made the double-shelled macaron a Paris emblem and sells it in pastel boxes from a tea room where the city has taken its chocolate since the Second Empire.
Louis Ernest Ladurée opened a bakery on the rue Royale in 1862; his family turned it into a tea room with a ceiling of cherubs, and in the 1930s a grandson invented the ganache-filled double macaron. The house now has salons worldwide, but the rue Royale shop with its green façade and pastel boxes is the original; the Saint-Honoré, the religieuse and the seasonal macarons follow the classics.
The macaron box is the Paris gift with a green ribbon.
The signature
The macarons in a pastel box
What to buy
- A box of eight macarons
- The rose religieuse
- The Saint-Honoré
- The hot chocolate in the salon
